Fitness extravaganza raises more than $1 million for St. Joseph’s Breast Care Centre

For six hours, all on one day, close to 450 participants and 350 volunteers from all walks of life took part in what many called “an experience of a lifetime”, positively impacting breast health in our community.

The epic fitness event held April 6, 2013 at the London Convention Centre was a first for Southwestern Ontario
and was pivotal to increasing awareness of breast care and health issues for both women and men across the region. Through the collective effort of participants $538,161 (net of sponsorship) was raised in support of the Breast Care Centre at St. Joseph’s Hospital.  Inspired by the incredible  fundraising efforts, an anonymous donor agreed to match funds raised resulting in $1,073,823 to benefit those facing medical challenges like breast cancer.

“Thanks to the efforts of participants, volunteers and sponsors, Bust a Move London has been deemed one of the most successful programs of its kind in the country,” says Michelle Campbell, foundation president and CEO. “It was an incredible day of inspiration and emotion, as well as fun and fitness that will have a lasting impact on the thousands who seek care at St. Joseph’s each year.”

Bust a Move London is a team event, during which participants ‘get their groove on’ by taking part in fun fitness sessions choreographed by leading fitness experts, The Athletic Club. The final exercise session was led by international fitness icon, Richard Simmons, who ensured each participant had a chance to work out with him on stage.

“It was a celebration of breast health and a chance to make a real difference in our community,” says event chair, and foundation board member Frank Longo. “We are ecstatic about our first-year results – and we are so grateful to our community for their tremendous support. Already, teams, sponsors and volunteers are signing up for next year’s event, set for March 29, 2014.”

View photo gallery of the day’s events

view the photo gallery on Flickr or visit


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