Raising breast care awareness to new heights

St. Joseph’s can claim many world firsts and now has another – the world’s first pink construction crane.

pink crane

Why pink? The colourful crane in its rosy hue is a show of support for St. Joseph’s role in breast care from EllisDon, which is building the hospital’s new addition at the corner of Richmond and Grosvenor streets. St. Joseph’s Hospital is home to one of Canada’s most integrated breast care centres and the crane’s grand arrival comes just days before St. Joseph’s Health Care Foundation’s inaugural Bust a Move for Breast Health event on April 6, which is raising vital funds for the centre. More than 400 people have registered for this group fitness extravaganza, including several teams of staff from across St. Joseph’s.

Learn why the pink crane has become an uplifting symbol



“We’ve been working on the redevelopment of St. Joseph’s Hospital for years and enjoy an excellent partnership with St. Joseph’s,” explains Brian Waltham, senior vice president, area manager, EllisDon. “We wanted to do something unique to show our support for the organization and what could be more unique than a pink crane? We believe it’s the only one in the world. With its pink lights, it’s a beacon over the city.”

With some of the workers decked out in pink hard hats, the construction site at Richmond and Grosvenor streets is definitely unlike any other work site.

“This is a big day for a very big reason,” said foundation president and CEO Michelle Campbell in marking the crane’s arrival. “This pink crane is a can’t-miss and uplifting symbol of the work St. Joseph’s is now doing in breast care. We are grateful to EllisDon for this incredibly large show of support.”

Members of Bust a Move teams from St. Joseph’s turned out in their own colourful shades of pink to have their photo taken with the crane and EllisDon representatives. For at least one staff member the crane represents something very grand indeed, particularly at this pivotal time when St. Joseph’s is redefining what it means to be a hospital.

“This is an incredible initiative and visual display of hope,” says Cathy Parsons, nursing practice consultant and corporate facilitator.  “While it signals hope for our patients and the community, I think it is also a symbol of hope for the future of St. Joseph's Health Care London and this inspires me as a staff member.”


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