BRA Day comes to London: National Breast Reconstruction Awareness Day is Oct. 17

Oct. 16, 2012

London Health Sciences Centre and St. Joseph’s Health Care London are bringing BRA Day (Breast Reconstruction Awareness Day) to London. The national campaign promotes education and awareness of the benefits of breast reconstruction post mastectomy.

On Wednesday, Oct. 17, anyone who has been touched by breast cancer or wants to obtain more information about breast reconstruction is invited to:

  • learn about reconstruction options from plastic surgeons
  • hear from women who have undergone the surgery
  • discover the “Circle of Sharing”, a unique support group that helps women who have undergone breast reconstruction reclaim wholeness

“Breast reconstruction is an option available to most women confronted with the physical changes following mastectomy yet many are not aware of the options,” explains plastic surgeon Dr. Brian Evans.  “While it’s considered elective surgery, undergoing breast reconstruction can have profound emotional and practical benefits.”

National BRA Day, which began in 2011, is a collaborative effort that includes plastic surgeons specializing in breast surgery, nurse specialists, social workers, the Canadian Breast Cancer Foundation, Canadian Society of Plastic Surgeons, breast cancer support groups and others. This year, it’s being held across Canada and in more than 25 countries.

In London, BRA Day will be held:

When: Wednesday, Oct. 17, 7 to 9 p.m.
Where: Shuttleworth Auditorium (St. Joseph Hospital, 268 Grosvenor St. 
Presentations: Dr. Brian Evans and Dr. Chris Scilley on breast reconstruction options; patient stories; Circle of Sharing

For more information on BRA Day, go to www.bra-day.com 

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About London Health Sciences Centre
London Health Sciences Centre has been in the forefront of medicine in Canada for 137 years and offers the broadest range of specialized clinical services in Ontario. Building on the traditions of its founding hospitals to provide compassionate care in an academic teaching setting, London Health Sciences Centre is home to Children’s Hospital, South Street Hospital, University Hospital, Victoria Hospital, two family medical centres, and two research institutes – Children’s Health Research Institute and Lawson Health Research Institute, a joint research initiative with St. Joseph’s Health Care London. As a leader in medical discovery and health research, London Health Sciences Centre has a history of over 50 international and national firsts and attracts top clinicians and researchers from around the world. As a regional referral centre, London Health Sciences Centre cares for the most medically complex patients including critically injured adults and children in Southwestern Ontario and beyond. The hospital’s nearly 15,000 staff, physicians, students and volunteers provide care for more than one million patient visits a year. For more information visit www.lhsc.on.ca

About St. Joseph’s Health Care London
St. Joseph’s Health Care London is a major patient care, teaching and research centre with a distinguished legacy of service to London, Southwestern Ontario and the veterans of Canada, dating back more than 140 years. St. Joseph’s five key role areas include acute/ambulatory care, complex care and veterans care, long-term care, rehabilitation and specialized geriatrics and specialized mental health care. Facilities and services including St. Joseph’s Hospital, Parkwood Hospital, Mount Hope Centre for Long Term Care and Regional Mental Health Care London and St. Thomas are part of the St. Joseph’s family. Our research arm, the Lawson Health Research Institute, continues to direct their research to the development of new knowledge that is continually being applied directly to patient care. More than 400,000 patients annually receive care from more than 4,500 physicians and staff at St. Joseph’s. St. Joseph’s is affiliated with Western University. For more information visit www.sjhc.london.on.ca

For media inquiries contact:
Dahlia Reich, Communication & Public Affairs
St. Joseph’s Health Care London
Phone: 519 646-6100 ext. 65294
Pager: 519 646-6100 ext. 10117
dahlia.reich@sjhc.london.on.ca

Kathy Leblanc, Corporate Communications & Public Relations
London Health Sciences Centre
Phone: 519 685-8500 ext. 74772
Pager: 519 685-8500 ext. 14772
kathy.leblanc@lhsc.on.ca

After-hours assistance:
Call St. Joseph’s switchboard at 519 646-6100 and ask to page the communicator on-call. >

Call LHSC Switchboard at 519 685-8500 and ask to page the communication consultant on-call.  www.lhsc.on.ca/media

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