Rocking out for a good cause: Rock the Phoenix concert focuses on mental health awareness

Feb. 23, 2012

On Friday, Feb 24 a group of well known musically talented Londoners, including award winning local musician Sarah Smith, will take the stage to promote one cause –mental health awareness.

An annual event, now in its second year, “Rock the Phoenix” is a concert organized by the Mental Health Promotions Committee: a community coalition of concerned citizens and professionals from a variety of mental health agencies and organizations. The committee’s mandate lies in creating opportunities for artists whose lives had been touched by mental illness to join together to share their work publicly – reducing stigma and discrimination toward mental illness.

“This event gathers together local artists who have a passion for mental health awareness,” says Joe Skufca, who works at St. Joseph’s Regional Mental Health Care’s Specialized Adult Program and is a Mental Health Promotions Committee member. “It allows them to share their talents and give a voice to some of the more vulnerable citizens in our community.”

The 200 tickets for Friday’s concert sold out quickly, just like they did last year. “Support from the community has been great,” adds Skufca. “A sell out crowd means increased awareness and helps us to achieve our goals.” All monies raised through event ticket sales support mental health art and music programs in London.

What: Rock the Phoenix
When: Friday, February 24. Doors open at 7:30 pm, show starts at 8 pm
Where: apk live, 3rd floor, 340 Wellington Street, London, ON

For more information please contact:
Renee Sweeney
Communication Consultant
St. Joseph’s Health Care London
Regional Mental Health Care
519 646-6100 ext. 47788


The Mental Health Promotions Committee Membership is a community coalition of concerned citizens and professionals from the following organizations:

St. Joseph’s Regional Mental Health Care
Canadian Mental Health Association, London -Middlesex
Centre for Addiction and Mental Health
Addiction Services of Thames Valley
London & District Distress Centre
WOTCH Community Mental Health Services
Schizophrenia Society of Ontario, SW Region
City Art Centre
Southern Network of Specialized Care
Mental health consumers and families and friends.

Their goal is to promote mental health awareness and the understanding of mental health issues through awareness events, displays, learning sessions, art shows, music concerts and other available resources in an effort to improve the mental health and quality of life of those who are impacted by mental illness.

Back to Newsroom