Will is third generation managing operations for Heeman’s garden centre and berry farm. Since 2010, he has been involved in market development, customer relations and strategic thinking. He has worked at King’s Plant Barn in Auckland, NZ, following a BA in Geography and Business Administration at Wilfrid Laurier University. In 2016 he was named Young Retailer of the Year in North America; and, was recognized as one of the Top 20 Under 40 (2017) in London and his industry. Drawing from his global experience and bringing a next generation perspective, Will is helping Heeman’s ignite knowledge and passion in gardeners and foodies of all ages!
Will currently volunteers as a committee chair for the Garden Centre Group Co-operative and as a conference advisor for retail programming for AmericanHort. He has participated as a Board Member, Marketing Chair and President of the Ontario Berry Growers as well as a volunteer on the London Middlesex Master Gardeners. He is often called on to speak on industry topics, as well as on new ventures, entrepreneurship and marketing.
Of his potential interest in St. Joseph’s, Will says: “For many years I thought of the hospital where I was born and where I went to visit each sibling for the first time. As I’ve grown up, the hospital has changed, and I’ve realized it touches so many people and supports them in many ways. From my personal experiences, I’ve appreciated that this vital resource was available. As I’ve reflected on issues beyond my new family, beyond our business and truly looked at big picture issues facing our city and our country, like mental health and chronic health that can’t just be fixed with a quick survey or pill, I believe that the work being done at St. Joseph’s is a vital resource. For all the support my family and friends have had, I believe if I can be of help with my time or talents, volunteering with the Foundation is a worthy endeavor.”